By Rotimi Akinola
The decision by social media website Facebook to delete fake and inactive users from its database is set to take a toll on the number of page likes for outfits that use the service.
Many Nigerian and global businesses rely on social media likes/followers and other engagements to drive traffic to their websites.
There is, however, no cause for alarm except for those who built that Facebook audience unjustly.
Facebook owner, Mark Zuckerberg, “isn’t trying to slay your business because they need your business,” @ChappyMargot wrote in a WordStream blog, Monday.
“They’re simply scraping through Facebook accounts and removing inactive accounts whether that be a Facebook account manually deactivated by the user or an account that hasn’t been active for an extended period of time,” the blog post says.
“The change ensures that data on Facebook is consistent and up-to-date,” Facebook had said when the announcement…
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