Never….never, ever rely on one social media platform.
Are you all Facebook or all Twitter or even all Google+? There were times when you could get away with that, but those days are now numbered, if not gone completely. But, you say “our audience is so engaged with us on Facebook and we’ve put so much effort in growth there.”
That’s all great that you’ve dedicated time and effort into building your audience. But there’s trouble ahead. The first sign for you should have been when Facebook bought Instagram for $1 billion, WhatsApp for $19 billion and then WaveGroup Sound for an undisclosed amount last fall. My point? They are diversifying because soon they will not be the Facebook you’ve been using.
Facebook, like Google+ has already announced, will most likely break into pieces to appeal to music-lovers, texting addicts and photo hounds. Google+ is doing the same. Recently, Google+…
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