The Latest in “New” Media

snamerow

IMC 619 has discussed the use of social media such as Twitter quite a bit throughout this semester. It was recently that I saw a commercial for Mattress Firm that mentioned “hashtag sleep happy” as a promotional discount on our purchase. I thought about how relevant this was to the course and wanted to bring it up. Here’s a screen shot of both the Instagram and Twitter advertisement:

sleephappy Twitter

sleephappy Insta

By using this hashtag, consumers will receive special savings on their purchase up until a certain date. This is such a great advertising mechanism for Mattress Firm. They’re not only “up-to-date” with their social media use, but they’re encouraging customers to advertise for them on two popular social media networks.

Companies are branching out in their advertising through these platforms. Sam Melton wrote this about both Twitter and Instagram advertisements s compared to Facebook:

“Twitter’s tactics have resulted in less backlash than…

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