How do you view your readers? As individuals just like you, sitting at a computer? Or as an audience? For that matter, at what point does a list of followers become an audience?
I think what separates the individual from the audience is the amount of interaction we have with our readers. And we have a choice… incite comments and reply back to them in a conversational manner or stand at the podium and preach, collecting “likes” like so much applause. All we need do is show up and display our brilliance.
But what if you could actually get every one of your followers into a room – or for some of you an Olympic-sized arena – and stand before them, each of them with laptops, and write your post for them to read while you watch? Or better yet, read it out loud and then interact with anyone who…
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