Weekly Reflection on Business

Elisa Hutchings

This week started off studying a little about Adwords Campaigns through Google. The Google Adwords tool is the best way to maximize the visibility of your site in searches. There are several thing you need to keep in mind when setting up your campaign: geographic location, devices used, bidding options and your daily budget.

Depending on your business you will need to decide to whom you will cater your ads to. If you are a local service it would not make much sense to advertise your business other the opposite coast let alone globally. You can be as precise or as broad as you need by choosing specific area codes all the way up to counties and states.

Another thing to think about is on what devices you would like your ads to appear on. Keep in mind that there is an ever increasing number of people that are surfing…

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